Image via Capture Queen
See, that’s a pretty good tagline for this article on developing good taglines.
In industry slang they’re called strap lines, slogans, tags and other terms, but the simple fact is, we all know what taglines are. They’re stuck in our heads.
And that’s just what a tagline does. It rings a bell. It’s a [...]
Image via Demi Brooke
Persuasion is a critical aspect of successful web-based marketing, in part because you and the site visitor aren’t actually conversing face-to-face. So, your site text has to be pretty convincing and targeted to persuade that visitor to (1) stay on site and (2) perform the most desired action (MDA).
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Image via Reinvented
Your site’s headline may be the most important text on your entire site. In marketing, there’s an old expression: The headline is half the job.
It may be a bit of an overstatement, but a good headline captures the attention of site visitors. In fact, improve your headline and, guaranteed, you’ll see your bounce [...]
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Site owners typically spend a great deal of time optimizing the site’s home page, as well they should. The home page should be optimized, both for search engines and conversion optimization.
But not all of your site visitors come through the front door – the home page. In fact, a visitor can enter [...]
The System Security virus can be extremely frustrating. This virus hides on your computer until you are online. When this virus activates, you will get a pop-up message that says you have a virus. You can’t close the pop-up message, and it won’t let you click anywhere else on your screen. Your computer is dead [...]
