
Image via Kozinets
Whether you just launched your new web business or you’ve been around a couple of years ( a lifetime on the W3), if you aren’t using social media to market your site, well, you’re rowing with one oar out of the water.
What Is Social Media and Why Do I Want To Use It?
YouTube, Twitter, Facebook, MySpace, Brightkite, Naymz, LinkedIn – these and many others, are all web sites actively seeking your membership, and better known as social media web sites. These free services are useful to individuals and companies in a variety of ways critical to web success.
A basic tenet of guerilla marketing is first described 4,000 years ago in Chinese tactician, Sun Tzu’s, The Art of War (still required reading at all U.S. military academies). When you, or your real-world or on-line business, create a profile page on LinkedIn, you employ the resources of LinkedIn to promote your services, goods or message.
The same is true of all social media sites. They’re free and they’re viewed by millions of people each day. Free exposure is always good for any business when properly deployed. That’s why everyone – from huge corporations to small, spare-room start-ups – use these sites. I upgraded the RAM on one of my computers but before I did I visited YouTube, did a site search for my computer name and RAM and up pops a half-dozen vid-clips on how to properly install my new RAM chips.
It makes the manufacturer look good, it cuts down on customer service or client care calls and it keeps the company name right in the viewer’s face.
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