EdwardKhoo.com

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Persuasion is a critical aspect of successful web-based marketing, in part because you and the site visitor aren’t actually conversing face-to-face. So, your site text has to be pretty convincing and targeted to persuade that visitor to (1) stay on site and (2) perform the most desired action (MDA).

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Your site’s headline may be the most important text on your entire site. In marketing, there’s an old expression: The headline is half the job.
It may be a bit of an overstatement, but a good headline captures the attention of site visitors. In fact, improve your headline and, guaranteed, you’ll see your bounce [...]

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Site owners typically spend a great deal of time optimizing the site’s home page, as well they should. The home page should be optimized, both for search engines and conversion optimization.
But not all of your site visitors come through the front door – the home page. In fact, a visitor can enter [...]

The System Security virus can be extremely frustrating. This virus hides on your computer until you are online. When this virus activates, you will get a pop-up message that says you have a virus. You can’t close the pop-up message, and it won’t let you click anywhere else on your screen. Your computer is dead [...]

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Website hacking has been around ever since w3 were introduced to the public in the 80s. While there may have been a time, at least in the early days, where hacking was rather simplistic and was comprised of little more than getting someone’s password and creating virtual “Graffiti” on their site, today’s hackers [...]